Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.
Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.
What you’ll learn
What is Authority Marketing?
The 7 Pillars of Authority Marketing
A look at a fitness industry case study
Episode Timeline
00:54 Thank you to our Intensive Show Partner ABC Financial
01:52 What’s coming up on today’s show
03:05 Thank you to our Intensive Show Partner ABC Financial
03:29 Welcome to Adam Witty
03:55 What is Authority Marketing
06:48 A case study of someone that has excelled at Authority Marketing
14:57 The 7 Pillars of Authority Marketing
19:01 Action 1: Find out how and where your customers consume their content
31:19 Action 2: Set up your name as a website URL
31:36 The final 2 pillars
37:14 Example of a fitness business that excels at Authority Marketing
40:02 3 actions that gym owners can implement to use Authority marketing in their business
Most budding coaches in the health industry enter the field for the freedom to live on their own terms without the stress that comes with a traditional nine-to-five job.
Emmett Williams is the President of Myzone. Prior to Myzone, Emmett built and owned a chain gyms as well as having owned and grown the international sales & marketing company CFM International.
In recent years Emmett was inducted into Fitness Australia’s ‘Roll of Honor’ for his excellence in leadership, and also accepted IHRSA’s ‘Associate of the Year’ award on behalf of Myzone.
What you’ll learn
6 step system to finding growth in your fitness business
During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad,Tyler Kalisiak, an AFPA Certified Sports Nutritionist and Certified Strength & Conditioning Specialist, who's built a successful business working with athletes.
In a recent article from LiveTradingNews.com it's revealed how Fit Body Boot Camp's fitness franchise opportunity has been massively successful. We have republished the news article below:
Fit Body Boot Camp's Massive Success
Everyone loves a good, authentic story. In fact, there’s a science behind it. When a real-life story resonates, bodies release a ‘feel good’ hormone, oxytocin, which triggers a sense of togetherness – a connection. Great brands know this and utilize storytelling’s power to build a base of engaged fans. There’s no better example of this Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise built entirely on sharing of human-impact stories over social media.
As the pioneer of indoor group training concepts, Fit Body Boot Camp was founded in 2009 by personal trainer & fitness industry icon/social influencer/author/podcaster Bedros Keuilian. His vision was to provide mainstream access to best-in-class professional guidance from trainers, at a fraction of the cost of expensive one-on-one personal training. With convenience in high demand in a fast-paced world, the brand’s 30-minute, high intensity work out also appeals to those looking to get a good burn in a short period of time.
Having never spent a penny on traditional paid advertising, Fit Body Boot Camp uses boosted Facebook and Instagram posts to spread impactful stories of how its affordable, high-intensity workouts have on clients, as well as profiles of entrepreneurs from all walks of life who built successful Fit Body Boot Camp franchises of their own.
“Fit Body Boot Camp’s mission is to inspire fitness and change lives every day. This means our focus comes down to one thing: providing the most convenient solution for sustainable weight loss. We measure our success by the number of clients experiencing life-changing results, and we share their triumphs with the world through social media,” Keuilian said. “Our brand is a case study on the power of social influence and storytelling. Our client’s victories are the core of our company.”
Keuilian’s own real-life rags-to-riches story strikes a chord with many – a self-made entrepreneur who escaped communism and poverty only to build several multiple-million-dollar global brands and businesses. In addition to the organic storytelling marketing strategy, Fit Body Boot Camp also created its own popular podcast, Beyond the Scale, which tells the inspiring stories of people who’ve changed their lives through fitness and health.
Fit Body Boot Camp’s specialized Afterburn workouts use a combination of High Intensity Interval Training (HIIT) and Active Rest Training to get the body to burn up to twice the fat and calories that traditional workouts burn in only half the time – and keep it burning for up to 36 hours after each workout. Yet, the brand’s program also extends far beyond the four walls of its camps. Fit Body Boot Camp supports client’s success with personalized accountability through its personal trainers, nutrition coaching, smart goal-setting and workout adjustments.
The trend-setting marketing approach isn’t the only thing the company is doing a bit different. From a business investment perspective, Fit Body Boot Camp is known as the ‘anti-franchise’ franchise, having no percentage-based royalty fee like most franchises. Rather, all franchisees pay a monthly flat rate that allows them to grow their business without giving an increasing percentage to the franchisor. Boasting record low startup and operating cost and multiple revenue streams, Fit Body Boot Camp is an attractive investment opportunity for potential franchisees. All told, the brand currently has nearly 500 locations open with another 200+ in development.
“Our Global Goal is to transform 100 million people worldwide through better health, fitness and mindset by the year 2025,” Keuilian added. “By growing with franchisees who strive to live up to our core values of driving change and delivering excellence each and every day, we’re on our way to reaching that goal.”
Read More Here: Fit Body Boot Camp's Massive Franchise Success
Additional Resources about the best gym franchise in the world
Social media isn’t really optional for fitness coaches anymore—it’s essential. When potential clients are searching for a fitness coach to help them reach their goals, Facebook and Instagram are often the first places they look.
When you get only one shot at a great first impression, you’ve got to get it right. Luckily, with just a few small tweaks, your social media presence can be a natural extension of yourself and an enjoyable way to inspire and engage with other fitness trainers, friends, and potential clients.
Choosing to become a health coach can be an extremely exciting and lucrative career path. New coaches are entering the field every day, and this $2 billion industry shows no signs of slowing down anytime soon.
During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Lauren Rasky, an AFPA Certified Holistic Health Coach, who's built a successful side business helping clients transition to plant-based diets.
With the tremendous growth of the health and fitness industry over the past few years, choosing to become a personal trainer can be an extremely lucrative career path. But when bills are on the horizon and you still don’t have your first paying client, many newcomers can feel discouraged and give up too soon.
Brook Dixon lives and breathes smart cities. He is the Managing Director of Delos Delta, driving performance improvement, smart city and digital transformation for clients around the world.
Brook is a Churchill Fellow, previous president of the Australian Smart Communities Association and previous Director of Smart City and Smart Regulation for ACT Government.
What you’ll learn
How is smart technology driving positive change in our communities
Examples of great innovation using smart tech
3D Modelling cities and communities using smart tech
What challenges are there around data privacy?
What does the future of fitness look like when it comes to innovation?
3 ways fitness operators can stay up to date with the latest information on smart tech
Episode Timeline
02:45 Message from our podcast partner Myzone
03:14 How is smart technology driving positive change in our communities?
06:43 What are some of the most impressive examples of smart tech?
10:07 How is smart tech affecting the fitness industry?
12:47 What challenges are there around data privacy?
14:49 What does the future of fitness look like when it comes to innovation?
18:00 Can you share examples of how smart tech is being used around the world?
20:39 Fitbizpiration – 3 ways fitness operators can stay up to date with the latest information on smart tech
22:14 Learn about the Fitness Industry Technology Summit and use the code active to get $100 off your ticket
24:30 Message from our podcast partner Precor
25:24 Precor Quick Fire Five with Andres López-Varela
During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Harvey Slater, an AFPA Certified Holistic Nutritionist & AFPA Certified Weight Management Consultant, who shifted careers from being a chef to building his own private nutrition practice.
This article is part of a series on Nutritional Psychology and how what we eat affects our brains and moods. Nutritional Psychology is a relatively new field that emerged in pursuit of taking our time to examine and investigate the connections between what we eat and how we feel. Eating to maintain gut health plays a role in eating for mental health because of how nutrients affect mood and behavior. Read on to learn more about the gut-brain axis and which foods to eat for a healthy gut.
During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Allison Wells, an AFPA Nutrition & Wellness Consultant, who's been certified with us for several years and has used to her certification to build a successful nutrition and personal training business.
Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.
Emmett Williams is the President of 
Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP.
Brook Dixon lives and breathes smart cities. He is the Managing Director of Delos Delta, driving performance improvement, smart city and digital transformation for clients around the world.
