Wednesday, August 28, 2019

251 How A CrossFit Box Builds Community And Makes $750K In Retail

CJ Martin is the Founder of Invictus Fitness.

In 2008 CJ decided to leave a successful legal career to make a greater, more positive impact on others’ lives, which is when he founded Invictus Fitness, an organisation that fulfils that mission via their physical locations and online training programs.

C.J. has coached more than 50 individual athletes and dozens of Masters athletes to the CrossFit Games.  He has also coached Team Invictus to the CrossFit Games for 10 consecutive years.

On top of all of that, CJ, is also co-founder of Kids Helping Kids, a non-profit organization that has raised over $5 million for neonatal intensive care and paediatric units throughout Oregon.

 


What you’ll learn

  • How CrossFit has changed over the years
  • Ways CrossFit Invictus make members feel welcome when they first start training
  • The CrossFit games and challenges and the impact they have on building community
  • The commercial benefits of having a strong community
  • Tips for building a community inside your business

Episode Timeline

  • 00:43  Thank you to Team Rockstar Fit
  • 01:43  What’s coming up on this week’s show
  • 3.25  Message from our podcast partner Team Rockstar Fit
  • 03:52  The evolution of CrossFit
  • 05:24  What does the current CrossFit landscape look like
  • 08:33 Ways CrossFit Invictus make members feel welcome when they first start training
  • 10:35  What role do events play when it comes to building community
  • 13:02  All about Friday night lights
  • 15:43  How does the community drive ancillary purchases
  • 18:23 Tips for building community inside your business
  • 21:14  Message from our friends at Loud Rumor
  • 21:55  Partner update with Trina Gray from Team Rockstar Fit
  • 31.48 BONUS Interview with Steve Tharrett from Club Intel  – Be sure to take part in the 2019 Club Intel Study
  • 41:01  Thank you to our podcast partner One Fit Stop
  • 42:03  Precor Quick Fire Five – what’s coming up on next weeks show
  • 42:27  Thank you to our foundation partner Active Management

Resources Our Experts Shared in the Show

CJ Martin: Website | Twitter

Connect with Trina Gray and Learn more about Team Rockstar Fit

Club Intel Study:

Sponsors

OneFitStop

Active Management

 

Advertiser


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Originally posted on 251 How A CrossFit Box Builds Community And Makes $750K In Retail via Franchise News for Entrepreneurs

AFPA Graduate Spotlight: William Ramsey, Sports Conditioning Specialist

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During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, William Ramsey, an AFPA Sports Conditioning Specialist, owner and trainer at Ramsey Performance Training.


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Originally posted on AFPA Graduate Spotlight: William Ramsey, Sports Conditioning Specialist via Franchise News for Entrepreneurs

Thursday, August 22, 2019

How to Create A Content Strategy to Attract Nutrition Coaching Clients

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Having a digital presence and providing valuable content isn’t optional anymore for nutrition coaches. Word-of-mouth marketing does work but might plateau or rollercoaster. Have a strategy and a plan in place to keep a steady lead generation and more regular business. Follow these steps to build your Nutrition Coaching content strategy plan:


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Originally posted on How to Create A Content Strategy to Attract Nutrition Coaching Clients via Franchise News for Entrepreneurs

Wednesday, August 21, 2019

250 Four key levers for change in your fitness business

Simon Walshaw is the Founder of Grace Curve Consulting, an Australian based business that works with organizations to enhance their culture and grow their leadership capacity. Prior to founding Grace Curve Consulting in 2017, Simon was the manager of Mingara One Fitness, a 4000+ member fitness and aquatics centre.

 

 


What you’ll learn

  • The role the leader plays in developing and maintaining a good culture
  • The four key levers for culture change
  • Practical ways you can implement those into your business
  • Tools you can use to determine if the changes have made an impact
  • 3 actions you can do immediately, to improve the culture within your organization

Episode Timeline

  • 00:58  Thank you to our podcast partner Team Rockstar Fit
  • 01:47  What’s coming up on this week’s show
  • 02:31 Message from our podcast partner Team Rockstar Fit
  • 03:03  How would Simon describe culture
  • 04:09  What role does a business leader play in culture
  • 05:51  Identifying the 4 key levers for cultural change
  • 09:19 Practical ways to implement the 4 key levers – Structure
  • 12:13 Practical ways to implement the 4 key levers – Systems
  • 13:46 Practical ways to implement the 4 key levers – Technology
  • 17:29 Practical ways to implement the 4 key levers – Leadership Development
  • 19:36  Tools you can use to determine if the changes have made an impact
  • 21:34  3 actions you can do immediately, to improve the culture within your organization.
  • 24;27  Message from our friends at GymSales
  • 24.54 Precor Quick Fire Five with CJ Martin
  • 27:28  Message from our podcast partner Tribe Team Training

Resources Our Experts Shared in the Show

Simon Walshaw: Website | Facebook

Tools recommended by Simon Walshaw:

Book Recommended by CJ Martin: The only way to win

How I Built This Podcast 

Precor Quick Fire Five, CJ Martin

CJ Martin

Sponsors

Advertiser

gymsales


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Originally posted on 250 Four key levers for change in your fitness business via Franchise News for Entrepreneurs

Thursday, August 15, 2019

How to Craft Marketing Messages That Speak to Your Clients

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What made you want to become a fitness and nutrition professional? It probably wasn’t your excitement about marketing your business. But to be a successful business owner and help your clients reach their goals, you need clients. In this article, we help you learn how to craft marketing messages that feel and sound like you so you can attract your ideal clients. 


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Originally posted on How to Craft Marketing Messages That Speak to Your Clients via Franchise News for Entrepreneurs

Tuesday, August 13, 2019

249 How To Plan Your Business For Investment

Jon Canarick is the Managing Director of North Castle Partners the leading small cap consumer private equity firm focused in the Healthy, Active, and Sustainable Living sectors.  Jon started his career at North Castle Partners as an Associate out of investment banking and played a crucial role in the development of North Castle and many of its portfolio companies.  He sits on the Board of Directors of companies including Echelon Fit, Barry’s Bootcamp, Curves, Jenny Craig and SLT to name a few.


What you’ll learn

  • Factors that impact an investment decision
  • What the fitness market will look like in the future
  • Tips for forming a partnership – be it a person or entity

Episode Timeline

  • 00:45  Thank you to our podcast partner Team Rock Star Fit
  • 01:21  What’s coming up on this week’s show
  • 02:26  Message from our podcast partner Team Rock Star Fit
  • 03:12  Best known investments from North Castle Partners
  • 05:49 Why are Northcastle partners interested in investing in the fitness industry
  • 06:59   What factors impact an investment decision
  • 12:55  How do you determine where to invest
  • 15:10   When selling, what factors influence the value of a business
  • 18:30  What the fitness market will look like in the future
  • 22:34  Tips for forming a partnership – be it a person or entity
  • 25:54  Message from MX Metrics
  • 26:40  Precor Quick Fire Five with Simon Walshaw
  • 28:47   Message from Myzone

Resources Our Experts Shared in the Show

Jon Canarick: Website

System recommended by Simon Walshaw:  Quickbooks Connect

Podcast recommended by Simon Walshaw

Precor Quick Fire Five, Simon Walshaw

Simon Walshaw

Sponsors

Advertiser

mxm medallia


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Originally posted on 249 How To Plan Your Business For Investment via Franchise News for Entrepreneurs

AFPA Graduate Spotlight: Brandi Jackson, Personal Trainer and Holistic Nutritionist

Brandi Jackson, yoga, pretty apartment

During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Brandi Jackson, a Personal Trainer and AFPA Holistic Nutritionist


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Originally posted on AFPA Graduate Spotlight: Brandi Jackson, Personal Trainer and Holistic Nutritionist via Franchise News for Entrepreneurs

Thursday, August 8, 2019

How to Build Your Network as A Nutrition Professional

two women talking outside, networking

Starting your own business as a nutritional professional is exciting. You get to set your own hours and help your clients make lasting positive changes in their health. You are also doing it solo, which can make drumming up business and networking a bit intimidating. 


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Originally posted on How to Build Your Network as A Nutrition Professional via Franchise News for Entrepreneurs

Wednesday, August 7, 2019

248 Francesca Schuler – Career Progression Tips for Your Team

Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma.


What you’ll learn

  • Skills to focus on improving to prepare for management and leadership roles
  • Qualities great managers and leaders should possess
  • Tips on how to inspire employees to stay with your business
  • Advice for building a career pathway for employees

Episode Timeline

  • 00:31  Thank you to our podcast partner Team Rockstar Fit
  • 01:14  What’s coming up on this week’s show
  • 02:16  The Athletic Business Show and the IHRSA Women’s Leadership Summit
  • 02:40  Message from our podcast partner Team Rockstar Fit
  • 03:39  Skills to focus on improving to prepare for management and leadership roles
  • 08:50  What career pathways have been implemented at In-Shape?
  • 17:24  Professional development and learning rituals
  • 20:45  Advice for building a career pathway for employees
  • 24:46  Message from our podcast partner Precor
  • 24:59 Precor Quick Fire Five with Jon Canarick

Resources Our Experts Shared in the Show

Francesca Schuler: Website

IHRSA  Womens Leadership Summit

The Athletic Business Show

Episode mentioned featuring Shawn Stewart speaking about Emphatic Listening

Recommended by Jon Canarick: Ten Percent Happier

Precor Quick Fire Five, Jon Canarick

Jon Canarick

Sponsors

 


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Originally posted on 248 Francesca Schuler – Career Progression Tips for Your Team via Franchise News for Entrepreneurs

Tuesday, August 6, 2019

AFPA Graduate Spotlight: Amber Ludeman, Certified Yoga Instructor

yoga instructor, happy woman

During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Amber Ludeman, an AFPA Certified Yoga Instructor, who launched her career as a yoga instructor with the help of AFPA. 


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Originally posted on AFPA Graduate Spotlight: Amber Ludeman, Certified Yoga Instructor via Franchise News for Entrepreneurs

Thursday, August 1, 2019

How To Make a Website You Can Be Proud Of

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You want to be as proud of your website as you are your business and the work you do. But website development has gotten sophisticated, and navigating the process can be daunting. Don’t stress! Get a website you can be proud of with these tips and tricks:


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Originally posted on How To Make a Website You Can Be Proud Of via Franchise News for Entrepreneurs