Cory Shirk: January 2020

Thursday, January 30, 2020

274 J.P Richard How to Make Small Group Training Successful in Your Club

J.P Richard is the CEO of TRIBE Team Training USA. Since launching TRIBE Team Training® in North America back in 2014, J.P. has grown the company to help over 80 facilities and over 1000 Certified TRIBE Coaches who are changing lives every day. JP pride’s himself in the fact that all of TRIBE member clubs are earning more money and are more profitable than ever by using the TRIBE Team Training system and education platforms and continuing support. Prior to TRIBE Team Training, J.P. was a successful VP of Sales for a Montreal based commercial relocation company where he handled some of the largest relocations in the Montreal market. J.P. has a business degree from the University of Alabama and was captain and earned All-American status for their Swim Team.

Your Podcast Snapshot:

Factors to consider before introducing Small Group Training
Best business practices for launch
3 tips for making SGT successful and profitable

Episode Timeline

00:37 Thank you to our podcast partner, Tribe Team Training
01.14 What’s coming up on this week’s show
02:01 Introducing J.P Richard
03:23 What clubs best suit Small Group Training?
05:24 Factors to consider before introducing Small Group Training
13:25 Anything to avoid when it comes to Small Group Training
15:06 Best business practices for launch
20:11 Key stakeholders in Small Group Training
23:51 3 tips for making SGT successful and profitable
28:01 Thank you to Tribe Team Training
28:29 Thank you to our foundation partner Active Management

Did you love today’s episode? Leave a Review here

Contact today’s guest:

J.P Richard

Website: Tribe Team Training

This Weeks Podcast Partners

Wednesday, January 29, 2020

9 Nutrients to Support Thyroid Health

The thyroid is a butterfly-shaped gland located behind the Adam’s apple. This small gland serves as the body's thermostat because it’s always regulating temperature, hunger, and energy levels. When someone has a thyroid problem, you can understand how this may lead to specific issues.

Tuesday, January 28, 2020

273 Group Fitness Success in 2020 with Emma Barry and Tracy Minnoch-Nuku

Emma Barry consults to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups.

A founding member of group fitness programming juggernaut Les Mills International, former Director of Programming for Equinox and currently consulting to Basic-Fit – the fastest growing value-based chain in Europe.

Emma is fluent in what happens next in boutique fitness. She draws on considerable industry experience and understanding of trends to coach owners in saving precious time and money as they open a new studio, scale their concept or refresh their club-in-a-club model.

Tracy Minnoch-Nuku has grown up in the fitness industry, from starting as an 18-year old “aerobics” teacher through to managing personal training and group training teams in New Zealand.

As one of the original Master Trainers for Les Mills New Zealand, Tracy was headhunted to support the growth of Fitness First Asia and moved to Hong Kong and then Malaysia. Over 5 years, she trained 1000’s of instructors and built a support management team for the rapid roll out of group classes.

Tracy set up support business for Les Mills in South East Asia and after 7 years and a new trainer team of 80 international trainers across 8 countries including China, Tracy joined her husband in setting up their own brand of fitness boutique clubs – FIRE Fitness.

Your Podcast Snapshot:

3 key metrics we should improve around customer service
Action steps to achieve the result for each metric
Tips to remain focused on your New Years customer service resolution

Episode Timeline

00:01 Join us at the #FBPFamily Meet Up at IHRSA 2020
00:57 Your Fitness Business Podcast Snapshot
00:31 Thank you to our foundation partner Active Management
01:49 What’s coming up on this week show

Part 1 – Emma Barry

04:26 3 key metrics we should improve around customer service
07:57 Action steps to achieve the result for each metric
12:01 About SoulCycle Soul Beat
17:22 Tips to remain focused on your New Years customer service resolution

Part 2 – Tracy Minnoch-Nuku

21:34 3 key metrics we should improve around customer service
27:49 Action steps to achieve the result for each metric
17:22 Tips to remain focused on your New Years customer service resolution
42:54 Message from our friends at Loud Rumor
43:25 Fitbizpiration with Tracy Minnoch-Nuku
44:26 Message from our friends at Tribe Team Training
45:06 Precor Quick Fire Five with Robert Jackson
48:43 REWIND Feature Show: In The Trenches of a Market Leading Fitness Business
59:27 Join the Active Management Community today!

Did you love today’s episode? Leave a Review here

Contact today’s guests:

Emma Barry
Website: http://emmabarry.com/
Facebook: https://www.facebook.com/emmaccbarry/
Instagram: https://www.instagram.com/emmaccbarry/
LinkedIn: https://www.linkedin.com/in/emma-barry-51ba6a3/

Tracey Minnoch-Nuku

Facebook: https://www.facebook.com/tracy.minnoch

Instagram: https://www.instagram.com/tracyminnoch/

LinkedIn: https://www.linkedin.com/in/tracy-minnoch-2b29635a/

This Weeks Precor Quick Fire Five Guest: Robert Jackson from FitnessBI

Recommended by Robert Jackson
https://asana.com/
https://slack.com/

https://amzn.to/38qNAZC

This Weeks Rewind Show:

In The Trenches of a Market Leading Fitness Business

During the episode you will learn:

What it’s like in the trenches of Les Mills Newmarket NZ
The value of 30 minute fitness classes
The role of virtual classes in a fitness facility

This Weeks Podcast Partners

This Weeks Podcast Advertiser

Monday, January 27, 2020

10 Marketing Experts Share Their Biggest Marketing Lesson for Personal Trainers & Health Coaches

There are over 100,000 health coaches currently working in the United States and over 200,000 personal trainers.

Wednesday, January 22, 2020

How to Balance These 4 Hunger Hormones

Even though a lot of the time our bodies might feel a little bit out of whack, they actually function like a fine-tuned machine, with a huge variety of components and mechanisms working in harmony to help us breathe, move, function, and live. And one of the main mechanisms that influence how your body operates is the hormone, a regulatory substance that gives signals to your cells, tissues, and organs about how to behave.

Tuesday, January 21, 2020

272 Sgt Ken Weichert How to Set Your 2020 Up For Success

Ken Weichert, better known as “SGT Ken” is an award-winning international speaker, six-time US Army Soldier of the Year, Master Fitness Trainer, Master Resilience Trainer, Counterintelligence Agent and decorated combat veteran.

Ken is a Certified Speaking Professional, a member of the National Speakers Association, and a graduate of the John C. Maxwell Coach, Teacher, Trainer and Speaker Course.

He is a multi award winner including IDEA WORLD 2016 Fitness Instructor of the Year and CanFitPro 2017 International Presenter of the Year amongst his many recognitions.

Ken was awarded his tenth Army Commendation Medal for creating the Warrior Fit Camp program for the Tennessee Army National Guard Suicide Prevention Task Force, helping thousands of Armed Service Members turn stress into strength and obstacles into opportunities through physical and emotional resiliency coaching and leadership training.

Ken Weichert (aka SGT Ken®)

Award-winning international speaker and coach
Six-time US Army Soldier of the Year
Master Fitness Trainer
Master Resilience Trainer
Counterintelligence Agent and decorated combat veteran
CSP® (Certified Speaking Professional)
John C. Maxwell Coach, Teacher, Trainer and Speaker Course
Director of Programming an Education, WaterRower®
canfitpro Best New Presenter of the Year (2011)
IDEA Fitness Instructor of the Year (2016)
canfitpro International Presenter of the Year (2017, 2019)

Video BIO for SGT Ken®: https://www.youtube.com/watch?v=w9en-C3Ow4A

Your Podcast Snapshot:

Ways fitness professionals can set their 2020 up for success
Tips on how to set a goal and stick to it
What to do when the going gets tough and we lose motivation

Episode Timeline

00:09 Your Fitness Business Podcast Snapshot
00:31 Thank you to our foundation partner Active Management
00:57 What’s coming up on this week show
02:57 Welcome to Sgt Ken
03:23 Ways fitness professionals can set their 2020 up for success
12:36 How to accomplish big goals
17:24 What to do when the going gets tough and we lose motivation
23:27 Fitbizpiration – Making 2020 your best year yet
23:44 Message from our friends at Gym Sales
26:28 Message from our friends at One Fit Stop
27:08 Precor Quick Fire Five with Emma Barry
30:08 REWIND Feature Show: How to embrace change in your career and life with Terry Hawkins
31:58 Join us at the #FBPFamily Meet Up at IHRSA 2020
31:45 Join the Active Management Community today!

Did you love today’s episode? Leave a Review here

Contact todays guest, Sgt Ken Weichert

Sgt Ken Website SgtKen.com

Stephanie Weichert Website https://stephanieweichert.com/

Facebook https://www.facebook.com/SGTKenW/

Instagram https://www.instagram.com/sgtkenw/?hl=en

Book: Everything I would have said

This Weeks Precor Quick Fire Five Guest: Emma Barry

BUILDING A BADASS BOUTIQUE – Purchase link coming soon

This Weeks Rewind Show:

How to embrace change in your career and life with Terry Hawkins

During the episode you will learn:

Why you should work with people that compliment your skillset
The importance of adapting to change
And Terry shared advice for women pursuing their career goals

This Weeks Podcast Partners

This Weeks Podcast Advertiser

Monday, January 20, 2020

6 Email Templates to Encourage & Check-In With Your Clients

These days, email marketing is invaluable in connecting with potential and current clients. Whether you’re a personal trainer, health coach, or nutritionist, keeping in touch with prospective and ongoing customers is one of the best ways to show them you care, stay fresh in their memory, and start or continue receiving their business.

Wednesday, January 15, 2020

How the Gut-Brain Connection Affects Mental Health

This article is part of a series on Nutritional Psychology and how what we eat affects our brains and moods.

Tuesday, January 14, 2020

271 Customer Service Success in 2020 with Jaquie Scammell

Jaquie Scammell is Australia’s leading customer service expert, helping create a service mindset to those seeking growth in their organisations and themselves.

In 2013 she launched her own business following a diverse career with over 20 years of leadership experience in public, private and not for profit sectors.

Jaquie has worked with the McDonalds franchise system as well as major sports and entertainment venues such as Wembley National Stadium (UK), Emirates Stadium (UK) and the Australian Open Grand Slam. She authored the book, Creating a Customer Service Mindset and is a regular blogger, offering practical tools, resources and a set of Mindsets to help leaders transform their own behaviours and service habits to help them teach others.

Your Podcast Snapshot:

3 key metrics we should improve around customer service
Action steps to achieve the result for each metric
Tips to remain focused on your New Years customer service resolution

Episode Timeline

00:09 Your Fitness Business Podcast Snapshot
00:31 Thank you to our foundation partner Active Management
00:57 What’s coming up on this week show
03:12 3 key metrics to improve customer service
06:23 Action steps to identify values and behaviours
10:15 Action steps to improve employee engagement
15:43 Action steps to improve positive compliments
20:53 How can we get our team to buy into these New Years Retention Resolutions
22:46 Fitbizpiration
27:07 Message from our friends at One Fit Stop
27:45 Precor Quick Fire Five with Sgt Ken Weichert
28:06 REWIND Feature Show: Mastering Your Customer Experience Strategy
28:53 Join us at the #FBPFamily Meet Up at IHRSA 2020
29:58 Join the Active Management Community today!

Did you love today’s episode? Leave a Review here

Contact todays guest, Jaquie Scammell

jaquie@jaquiescammell.com

This Weeks Precor Quick Fire Five Guest: Sgt Ken Weichert

Book recommendation from Sgt Ken: everything I would have said

This Weeks Rewind Show: Jose Teixeira

Mastering Your Customer Experience Strategy

During the episode you will learn:

The future of customer experience in the fitness industry
How Jose has created their customer service team
Joes explains their customer life cycle 0-500

This Weeks Podcast Partners

This Weeks Podcast Advertiser

Monday, January 13, 2020

The Complete Guide to Naming Your Health and Fitness Business

Naming your business is a big decision. Your services and expertise are critical to the success of your business, but so is the brand you build around them — and it all starts with a name. You want your business name to resonate with your audience and stand out from the competition.

Wednesday, January 8, 2020

How to Respond to Negative Online Reviews about Your Personal Training & Health Coaching Business

Every business owner knows that negative reviews are inevitable. You might provide the most exceptional service experience or product in the world, but you still won’t make everyone happy. As much as it stings to see harsh words about your business in print, it’s bound to happen at some point. The key is in how you respond to it and learn from it.

Tuesday, January 7, 2020

270 Retention Success in 2020 with Dr Paul Bedford

Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, Paul Bedford fitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went on to develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.

Your Podcast Snapshot:

3 key metrics to improve member retention
Action steps to achieve the result for each metric
Tips to remain focused on your New Years Retention Resolution

Episode Timeline

00:09 Your Fitness Business Podcast Snapshot
00:31 Thank you to our podcast partner MYZONE
00:57 What’s coming up on this week show
02.20 Message from our podcast partner MYZONE
04:51 3 key metrics to improve member retention
05:21 Action steps to improve visit frequency
14:37 Action steps to decrease attrition
20:25 Action steps to improve retention time
29:37 How can we get our team to buy into these New Years Retention Resolutions
31:42 This weeks Fitbizpiration
34:38 Message from our friends at Team Rock Star Fit
35:16 Precor Quick Fire Five – Special 4 part series in Jan 2020
33:15 REWIND Feature Show: Steps to Creating a Retention Plan for Your Fitness Business
36:36 Join us at the #FBPFamily Meet Up at IHRSA 2020
35:26 Join the Active Management Community today!

Did you love today’s episode? Leave a Review here

Contact todays guest, Dr Paul Bedford

http://www.retentionguru.co.uk/

This Weeks Rewind Show

Steps to Creating a Retention Plan for Your Fitness Business

During the episode you will learn:

What data to capture and measure to help you build a retention strategy
How to build your customer journey to improve your retention.
VIP Visits and how they affect retention
How to use a CRM system for retention rather than sales

This Weeks Podcast Partners

Monday, January 6, 2020

11 Debunked Health & Fitness Claims to Leave in 2019

Health and fitness fads and claims are in every magazine and on every talk show these days. While some health news proves to be valuable and true, there are even more claims out there that simply serve to confuse people and derail their efforts at getting fit and staying healthy.

Here are eleven debunked claims to kick to the curb in 2019 as you prepare for a healthy, happy 2020:

Thursday, January 2, 2020

How to Get Featured on the News as a Health and Wellness Expert in 2020

Media coverage is one of the fastest ways to position yourself as a health and wellness expert and reach a broader audience with your message. However, with so many stories competing for limited air time, you may be unsure how to cut through the noise to even get the chance to pitch your idea. The key is in building the right relationships with the right people and then tailoring a pitch that will resonate with them.