Thursday, November 28, 2019

266 How to Create Leaders in Your Business with COO of Merritt Clubs, Mark Miller

Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mark joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO. In this capacity Mark is responsible for all the day to day management and operations of all 9 clubs, the Merritt consulting arm – MCM as well as its new Wellness division. He has a broad range of expertise including, club management, sales, revenue generation, personal training, programming, budgeting, and Cultural and service design in multi company environments.

In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations.

Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design. To contact him for information, consulting or speaking please call 410-916-4431 or mmiller@merrittclubs.com


Your Podcast Snapshot:

  • What a leadership role should entail in a gym environment
  • Ways to identify future leaders in your business
  • How important is it for a leader to work in various departments during their training
  • Ways to develop leadership qualities in your team

Episode Timeline

  • 00:34  Thank you to our podcast partner ABC Financial 
  • 01:40   What’s coming up on this week show
  • 02:31   Message from our podcast partner ABC Financial 
  • 03:01  Welcome to our special guest Mark Miller
  • 03:19  What a leadership role should entail in a gym environment
  • 07:49  Ways to identify future leaders in your business
  • 15:41  Mark tells us more about the 401 training they offer
  • 18:35  How important is it for a leader to work in various departments during their training
  • 21:55  What Mark does instead of performance reviews
  • 28:09  Where do pay rises apply when you don’t do performance reviews
  • 31: 10  Ways to develop leadership qualities in your team
  • 35:44   Thank you to our podcast partner ABC Financial 

Access Mark's eBook now

Did you love today’s episode? Leave a Review here

Contact Today’s Guest, Mark Miller

Call: 410-916-4431 or email mmiller@merrittclubs.com 

Mark Miller Facebook 

Sponsors

ABC Financial

 


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Originally posted on 266 How to Create Leaders in Your Business with COO of Merritt Clubs, Mark Miller via Franchise News for Entrepreneurs

Tuesday, November 26, 2019

265 The Impact of Artificial Intelligence in Your Business with Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Instituteauthor of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he’s focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy.  A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.


Your Podcast Snapshot:

  • Recognising Artificial Intelligence in the fitness industry
  • How smart newsletters can deliver individualised content to your members
  • 3 tips for introducing Artificial Intelligence into your fitness business

Episode Timeline

Did you love today’s episode? Leave a Review here

Contact Today’s Guest, Paul Roetzer

 Marketing Artificial Intelligence Institute

 Marketing Artificial Intelligence Conference (MAICON)

Resources Mentioned In Today’s Show

Tell me more about rasa.io personalised newsletters

HubSpot  CRM

DRIFT Chat Bot AI

WordStream Online Advertising Automation

ALBERT  Solves top digital advertising challenges

Precor Quick Fire Five, Rich Hutson

Resources Our Experts Shared in the Show

Book recommended by Rich Hutson 

https://amzn.to/2CtQhM9

 

REWIND Show This Week

233 Data Privacy, Biometrics and Website Accessibility Updates for Club Operators with Helen Durkin from IHRSA

During the interview:

  • What is the GDPR?
  • How do GDPR rules affect gym owners in 2019?
  • What are biometrics and how do they affect our business?
  • Website accessibility for people with disabilities

Sponsors

Advertiser

 



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Originally posted on 265 The Impact of Artificial Intelligence in Your Business with Paul Roetzer via Franchise News for Entrepreneurs

10 Apps Personal Trainers Can Use to Improve Communication with Their Clients

10-best-personal-training-apps

Editor's Note: This post was originally published January 2019 and has recently been updated and revised for accuracy and comprehensiveness.


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Originally posted on 10 Apps Personal Trainers Can Use to Improve Communication with Their Clients via Franchise News for Entrepreneurs

Wednesday, November 20, 2019

264 Tony De Leede, Where Fitness Meets Wellness

Wellness Entrepreneur Tony De Leede has been in the industry for over 35 years, he brought the Fitness First chain to Australia, launched FitnFast clubs and YogaBar brands, created Move and Mind 123 digital content brands and most recently launched his latest business Wellness Solutions – these are just a few highlights from a long list of his accomplishments! Take a look…

  • At the forefront of the Fitness & Wellness industry for over 35 years.
  • World renowned innovator in business.
  • 1982 Founded Australian Body Works (ABW)  which expanded to 23 clubs by 2000.
  • 1989 Started Cardio Theatre Holdings and introduced the concept of “Exercise Entertainment” to the international fitness industry.
  • 1997 merged Cardio Theatre with ClubCom (a media/content business that works inside the fitness industry). The Cardio Theatre/ClubCom business was sold to Precor in 2002.
  • 2000 responsible for designing, building and staffing the first ever Olympic Village Health Club.
  • 2000-2008 Partner and Managing Director of Fitness First Australia. Building it into one of the biggest health club groups in the world.
  • 2005 launched international multi-award winning 500 acre luxury ‘Lifestyle Retreat’ located in the Gold Coast hinterland called Gwinganna.
  • 2005 launched Active Media Group (AMG) providing alternative advertising mediums for both local and national businesses.
  • 2011 Opened a new ‘blue sky’ concept called Hotel Komune – a surf retreat, yoga and wellness resort brand in Bali and Coolangatta.
  • 2010 Launched FIt n Fast the first brand of budget/time efficient clubs within Australia.
  • 2015 launched Qmax Functional Training brand.
  • 2016 Launched YogaBar, which offers a range of Yoga, Barre, Pilates and Meditation classes at 7 locations.
  • 2016 created and launched Move 123 & Mind 123 digital content brands.
  • 2016 acquired a significant interest in Somadome ‘meditation pod’.
  • 2018 launched the World’s first Women’s only lifestyle space – Club W.
  • 2018 launched Virtual Solutions.
  • 2018 launched Wellness Solutions.

Episode Timeline

  • 00:10  Your Fitness Business Podcast Snapshot
  • 00:31  Thank you to our podcast partner Precor 
  • 01:03   What’s coming up on this week show
  • 02:04   Message from our podcast partner Precor
  • 02:45  Join us at the #FBPFamily Meet Up
  • 03:45 What is the definition of Wellness for 2020 and beyond?
  • 04:50  Has Wellness evolved over the last 5 years?
  • 07:10  What components of wellness should fitness owners be exploring?
  • 10:39  Examples of wellness products available
  • 13:36  How have Planet Fitness used Hydramassage Chairs to increase revenue?
  • 21:42  What will Wellness look like over the next 3 years?
  • 26:10  Fitbizpiration: 3 Key Tips for Gyms who want to explore Wellness
  • 26:30  Message from our friends at MX Metrics
  • 29:37  Message from our podcast partner Team Rock Star Fit
  • 29:58  You can win a pair of BOSE Alto Frames Click here for details
  • 30:53  Precor Quick Fire Five – Paul Roetzer
  •  33:42  REWIND Feature Show: 242 How Loyalty Programs Drive Retention
  •  34:07  Join us at the #FBPFamily Meet Up
  • 35:10   Join the Active Management Community today!

Did you love today’s episode? Leave a Review here

Contact Today’s Guest, Tony De Leede

www.wellnesssolutions.com.au

www.gwinganna.com

www.komuneresorts.com/keramas-bali 

Episodes Mentioned In Today’s Show

160 Author Peter Docker helps you Find Your Why

Precor Quick Fire Five, Paul Roetzer

Resources Our Experts Shared in the Show

Apps recommended by Paul Roetzer  https://basecamp.com/ and https://asana.com/

Book recommended by Paul Roetzer 

https://amzn.to/2CtQhM9

REWIND Show This Week

242 How Loyalty Programs Drive Retention

During the interview:

  • What to expect when launching a loyalty program
  • How to make your program stand out from the crowd
  • Tips for launching a successful loyalty program

Sponsors

Team Rockstar Fit

Advertiser

mxm medallia

 



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Originally posted on 264 Tony De Leede, Where Fitness Meets Wellness via Franchise News for Entrepreneurs

Seven Fast & Easy Healthy Holidays Swaps to Teach Your Clients

Seven Fast & Easy Healthy Holidays Swaps to Teach Your Clients

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Originally posted on Seven Fast & Easy Healthy Holidays Swaps to Teach Your Clients via Franchise News for Entrepreneurs

Tuesday, November 12, 2019

263 Inside the Total Fitness Personal Leadership Program with CEO Sophie Lawler

Sophie Lawler is at the helm of Total Fitness as CEO, she is one of the youngest CEO’s in the industry.

With 20 years’ fitness experience, Sophie has previously transformed Fitness First, overseeing strategic growth, and the development of new products and propositions in the UK and overseas.

Sophie applies her passion, unique leadership culture and vast experience to Total Fitness, where the power of people has grown the membership base by 10% this year to date.

 


Episode Timeline

Did you love today’s episode? Leave a Review here

Contact Today’s Guest, Sophie Lawler

Website | FacebookInstagram

Episodes Mentioned In Today’s Show

160 Author Peter Docker helps you Find Your Why

Precor Quick Fire Five, Tony De Leede

www.wellnesssolutions.com.au

www.gwinganna.com

www.komuneresorts.com/keramas-bali 

Resources Our Experts Shared in the Show

Book recommended by Sophie Lawler  

 

REWIND Show This Week

237 Everything you need to know about Marketing with Mark Schaefer

During the interview:

What it means to take a human centered approach to your marketing

Why the connection between your employees and your customers is instrumental to your marketing strategy and he shares an example of a well-known fitness brand that is leading the way when it comes to customer interaction

Sponsors

 

Advertiser

gymsales



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Originally posted on 263 Inside the Total Fitness Personal Leadership Program with CEO Sophie Lawler via Franchise News for Entrepreneurs

14 Types of Blog Posts to Attract Your Ideal Clients

14 Types of Blog Posts to Attract Your Ideal Clients

In this connected age, any business needs an online presence. It is important to share your personal experiences with fitness training and your overall knowledge of health, fitness, and nutrition with your audience and potential clients.


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Originally posted on 14 Types of Blog Posts to Attract Your Ideal Clients via Franchise News for Entrepreneurs

Tuesday, November 5, 2019

262 Behind The Scenes of The Fitness Business Podcast with Chantal Brodrick

This weeks guest is our very own host – Chantal Brodrick!  Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. In 2008 she became a qualified Personal Trainer and Group Fitness Instructor. Soon after she combined her corporate background with her love of fitness and became a Fitness Business Coach. In 2015 Chantal became the host of The Fitness Business Podcast. 

Chantal has interviewed over 300 fitness industry leaders, coaches, consultants and authors including Jim Worthington, Rick Caro, Bill McBride, Brent Darden, Derek Gallup, Allison Flatley, Mo Hagan, Carrie Kepple, Emma Barry, Ryan Holiday, Jeb Blount, Michelle Segar and hundreds more.

In 2019 Chantal was recognised as 1 of 20 ‘Women Who Inspire’ by IHRSA’s Club Business International Magazine and this year she is a featured speaker and MC at industry events across the world including, IHRSA, FILEX, IDEA, Athletic Business Show and FITEX.


 

Episode Timeline

  • 00:27 Thank you to our podcast partner Precor 
  • 01:07   What’s coming up on this week show
  • 03:01  Message from our podcast partner Precor
  • 03:28  Join us at the #FBPFamily Meet Up
  • 05:01  Who was the Funniest guest ever?
  • 06:09  Who was Chantal most nervous to interview
  • 07:24  Who did Chantal get to meet because of the show
  • 09:37  Who blew Chantal away when she interviewed them?
  • 13:20  Who has been the hardest person to get on the show?
  • 14:01  Who has the best voice of all our guests?
  • 15:14   Who challenges the thinking of how we run our fitness business?
  • 18:16  Who is the most competitive guest?
  • 21:30 Thank you to everyone that has left a review To leave a Review now – Click here
  • 24:47  What show does Chantal recommend on Leadership Marketing
  • 27:01   What show does Chantal recommend on  Marketing
  • 28:03  What show does Chantal recommend on Retention
  • 31:21  What show does Chantal recommend on Team Management
  • 32:59  What does the #FBPFamily mean to Chantal
  •  38:02  Message from our podcast partner One Fit Stop
  • 38:55   Precor Quick Fire Five – Sophie Lawler
  •  41:29  REWIND Feature Show: 229 In The Shoes of a Club Manager
  •  43:43 Join us at the #FBPFamily Meet Up
  • 45:13  Join the Active Management Community today!

Contact Today’s Guest, Chantal Brodrick

Website | FacebookInstagram

Every Interview Mentioned In Today’s Show

200 Amanda Bond Conversational Selling on Facebook

129 Rick Caro: The Ultimate Guide to Selling a Fitness Club, Studio or Facility Part 1

134 Rick Caro: The Ultimate Guide to Selling a Club Part 2

194 Leadership lessons from the Founder and CEO of TRX Randy Hetrick

189 Inside the Red Room with the CEO of Barry’s Bootcamp, Joey Gonzalez

031 Casey Conrad – The BEST Advice EVER On Selling Fitness And Selling Personal Training

056 Casey Conrad – Everything You Need To Know About The Journey Of A Fitness Sales Person

133 Casey Conrad 8 Steps to Fitness Sales Intensive 1 of 4

135 Casey Conrad the 5 pre-qualifying questions you must ask a prospect – Intensive 2 of 4

137 Casey Conrad How to handle sales objections – Intensive 3 of 4

139 Casey Conrad How to Make Follow Up Calls to a Prospect – Intensive 4 of 4

080 Carol Michaels – The Future of the Fitness Industry Is Working with the Medical Fraternity

161 Jessica Matthews Use Mindful Movement to Create a Memorable Member Experience

237 Everything you need to know about Marketing with Mark Schaefer

114 Mark Schaefer How to Build Your Personal Brand and Become Known

248 Francesca Schuler – Career Progression Tips for Your Team

169 Powerful and Profitable Digital Marketing with Alan Leach

260 Adam Zeitsiff on Leading the Golds Gym Family 

222 Dr Paul Bedford Steps to Creating a Retention Plan for Your Fitness Business

107 Justin Tamsett The 7 C’s to Building a Winning Team

Precor Quick Fire Five, Sophie Lawler

Website | FacebookInstagram

Resources Our Experts Shared in the Show

Books recommended by Sophie Lawler  

Throwback Show This Week

080 Carol Michaels – The Future of the Fitness Industry Is Working with the Medical Fraternity

During the interview Carol talks about her journey to building Recovery Fitness and also gives us an insight into how she approached and established relationships with the medical industry to help develop and support the program.

Sponsors

OneFitStop



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Originally posted on 262 Behind The Scenes of The Fitness Business Podcast with Chantal Brodrick via Franchise News for Entrepreneurs

11 Strategies to Help You Through the Holidays

11 Strategies to Help You Through the Holidays

The end-of-year holiday line up can be a fun time, filled with parties, gifts, good times, and family gatherings. However, it can also be difficult to stick to a diet or maintain healthy habits near the end of the year. As your schedule fills up, keep these strategies in mind to make it through the holidays without losing all your healthy habits along the way.


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Originally posted on 11 Strategies to Help You Through the Holidays via Franchise News for Entrepreneurs