Cory Shirk: 270 Retention Success in 2020 with Dr Paul Bedford

Tuesday, January 7, 2020

270 Retention Success in 2020 with Dr Paul Bedford

Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, Paul Bedford fitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went on to develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.

Your Podcast Snapshot:

3 key metrics to improve member retention
Action steps to achieve the result for each metric
Tips to remain focused on your New Years Retention Resolution

Episode Timeline

00:09 Your Fitness Business Podcast Snapshot
00:31 Thank you to our podcast partner MYZONE
00:57 What’s coming up on this week show
02.20 Message from our podcast partner MYZONE
04:51 3 key metrics to improve member retention
05:21 Action steps to improve visit frequency
14:37 Action steps to decrease attrition
20:25 Action steps to improve retention time
29:37 How can we get our team to buy into these New Years Retention Resolutions
31:42 This weeks Fitbizpiration
34:38 Message from our friends at Team Rock Star Fit
35:16 Precor Quick Fire Five – Special 4 part series in Jan 2020
33:15 REWIND Feature Show: Steps to Creating a Retention Plan for Your Fitness Business
36:36 Join us at the #FBPFamily Meet Up at IHRSA 2020
35:26 Join the Active Management Community today!