Jon Nasta is a Consulting Partner for Retention Solutions Ltd, Listen360.com and Keepme.ai.
Often accused of being obsessed with member engagement and retention Jon has held positions such as COO of Retention Management, Sales Director of Matrix Fitness and Marketing Director for Xercise4Less.
Jon is currently combining all he has learnt about member engagement and club operations by launching a new club concept. In addition, he enjoys bringing the health club industries leading attrition defence systems, Listen360 and KeepMe to market.
What you’ll learn
Where to get started planning your Gym member journey
Stage 1 – Unconsciously incompetent
Stage 2 and Stage 3 – Consciously Incompetent to Consciously competent
Stage 4 – Unconsciously competent
Your Member Journey Tool Kit
Episode Timeline
00:14 Thank you to our podcast partner ABC Financial
01:04 What’s coming up on this Intensive show
02:46 Message from our podcast partner ABC Financial
03:27 Where to get started planning your Gym member journey
06:27 Stage 1 – Unconsciously incompetent
20:01 The role of Community
23:25 The role of Social Media
26:50 Stage 2 and Stage 3 – Consciously Incompetent to Consciously competent
28:59 Behind the Scenes – a lesson learnt from Victor and Lynne Brick
32:22 How would you treat a guest in your house
34:07 Flow Chart of Member Journey
42:04 Stage 4 – Unconsciously competent
47:14 Your Member Journey Tool Kit
50:21 Thank you to our podcast partner ABC Financial
Although email marketing yields higher sales conversion rates, social media still plays an integral role in both your sales funnel and your brand presence as a nutritional professional. The great news is that you do not have to stress about finding content. We have you all set here with ten different types of posts you can use to help build your nutrition brand.
Matthew Walrath is the founder of Beyond Macros. Matthew teaches fitness industry professionals how to create remarkable client experiences that get results, increase retention, and generate referrals while decreasing admin and marketing tasks.
He founded the online nutrition coaching company, Beyond Macros, in 2016 after being on a consistent waitlist as a nutrition coach for over a year.
He’s since helped 40 nutrition coaches (and counting) bring their services online.
What you’ll learn
The best way to match a VIP experience with your member needs.
How to pitch the package to new and existing clients
Email marketing is a wildly successful channel that still reigns supreme. You might think that social media tops the list of most effective sales channels, but it’s actually email that gets the job done.
Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.
“Work hard, play hard…and with everything you do, do it with enthusiasm and substance or not at all” – Sam Mutimer
A broken leg in 2008 (after playing rugby for England) was the tipping point for me, where I became aware of the true power of social media and how it plays a role in branding and business as a whole.
Not one to rest on my laurels and wait for an opportunity to come knocking, I decided to make the most out of the injury time-out, posting my injury on YouTube as advertising space for businesses to then ‘bid’ for, in order to get their brand seen online.
Unsurprisingly, the video went viral and received over 27,000 views in a matter of weeks.
Watching the volume of inquiries flood through justified the value of great content and solid network connections for brands on social platforms… and an idea was formed.
Upon my return to Australia and becoming actively involved in social media marketing via digital marketing agencies, I launched my own company, Thinktank Social, as a ‘niche’ social media agency – one of Australia’s very first.
In 2016 I saw another gap in the market, and recently opened our doors at Thinktank Scout – focusing on supporting, empowering and setting up athletes for ongoing success pre, during and post career – via social and digital channels.
The educational and training role is a passion of mine that goes with the job – exciting whoever I present to and adding substance and experience along the way… including some powerful case studies from our very own campaigns we have/are working on too!
A few achievements so far: guest lecturer at RMIT, social media resident for Channel 7 news, Today Tonight, SEN radio special guest, SBS radio news commentary, along with speaking interstate and overseas.
During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Sara Haley, an AFPA Certified Prenatal and Postnatal Fitness Specialist.
Joanna is a 20 year industry veteran teaching for Crunch & Equinox
Throughout her career, she has built third party brand partnerships for LifeTime Fitness and 24 Hour Fitness via in gym advertising and experiential marketing which included sponsored programming, sampling, branded areas, content and more
Joanna founded her business, Go2Practice, after identifying the consumer shift in how we search for fitness experiences and the need for on demand access to a gym.
What you’ll learn
Programs that have come to the US market, grown and stayed over the past few years
Actions consumers are taking when it comes to membership
How consumer behaviour has impacted pricing, sales, process and retention
Tips to meet the needs of today’s fitness consumer
Once upon a time fat was the enemy in our diets. However, as a health and wellness professional, you already know the importance of including fat in our diets. Fats enable us to absorb fat-soluble nutrients and provide us the essential fatty acids our bodies cannot make on their own. You also already know that not all fats are equal. Some fats are healthier than others.
During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Kayla Chandler, a certified holistic nutritionist.
In recent years, functional foods have become an increasingly popular buzzword for a good reason. With the increase in unhealthy dietary habits in America, our population is experiencing an unprecedented surge in lifestyle diseases.
During the last 25 years, we’ve certified over 110,000 professionals. To celebrate our 25th year in business, we’re selecting 25 grads to showcase this year. Meet our next featured grad, Stephanie Bernard, founder of Healed by Food.
There are dozens of gym franchise opportunities in the world that are worth looking at, but Fit Body Boot Camp has risen to success at lightening speed. Fit Body Boot Camp now has over 700 locations. Let's take a look at why they have become one of the most popular gym franchise to own.
Why You Should Buy a Fit Body Boot Camp Franchise
Turnkey Operations
Starting a business from scratch can be a daunting and time-consuming task. With a fitness/gym franchise, the franchisors already established the operations, strategies, policies, procedures, and achievement of the business. Everything was taken care of including advertising, the equipment, and training elements of the business. As a matter of fact business support will be provided. The brand is already established, which means that you already have a customer base.
Low initial investment
The initial investment to get a fitness business franchise is reduced when compared With additional franchise opportunities and compared with beginning the business from the bottom up. A solid return on investment is guaranteed.
Even if you do not have ample knowledge about operating a fitness/gym franchise, the chances of success are still high because the franchisor will provide all you need including the initial training and ongoing support. Fit Body Boot Camp is a low cost franchising opportunity and gives an additional 25% discount off to military veterans and first responders.
Less-likely to be affected by seasonality
Fitness centers and health are a lifestyle. They are not something that just passes by. Hence, owning a franchise because it is likely to be affected by fluctuations, is a smart choice. You can expect a steady flow of income.
Opportunity to make a difference in someone's life
Entrepreneurs have one thing in mind and that's to earn money. With a Fitness franchise, you aren't just making money but also making a difference in someone else's life. It is a business which produces a positive impact on people's lives. Running a fitness franchise will enable you to witness amazing transformations; from fat to fitter, weak to healthy, aloft to confident, and from sad to happy.
Life and work balance
If You'd like your company to be Prosperous, You Have to devote your Time and focus to it. It's among the reasons. They devote all of their time in their company that they forget to get a life. Having a personal training franchise, you get to maintain a work and life balance. The business model is straightforward and work is easier if you've got a competent and well-trained staff. You can have some time off anytime you want without compromising your business.
An tested and proven successful system
Having a fitness franchise means owning a method And proven effective way of conducting business. The already built system encompasses everything you need to get your company going such as advertising, finances, production, management of employees, training, support, customer assistance, and the likes.
Brand consciousness
Brand consciousness is one of the perks of owning a company franchise, Particularly in the event that you choose an already established fitness franchise brand. Image and the brand are recognized, which also means that you already have a customer base.
Higher Odds of success
Having a fitness/gym franchise, there is a proven system in place. The odds of success is greater as compared to starting a company. It requires the. Your company will be up and running faster, in actuality, even quicker if you choose an extremely reputable exercise franchise.
Coaching and support
Among the advantages of owning a personal training franchise would be training and Ongoing support. Therefore, if you have an experience or not, your chances of success are high because you have the support and backing of people who are specialists in what they do. The franchisor will take care of everything, from putting up your small business, training your employees, advertising, marketing, and the likes. If you would like to tap into the growing success of this fitness industry, but don't have a notion how to do so, then look at having a personal training franchise. It's the way of having a business.
Ongoing support is also another benefit you can get from owning a Fitness franchise. Not only are you able to receive support from the franchisor but as well as to your fellow franchisees. The service you will get is going to be a big help in improving the overall performance of your company and to see to it that your company operates according to the criteria set by the brand.
Exclusive territory and multi-unit ownership
If you purchase a fitness franchise, you will have an exclusive territory. Therefore, only a restricted number of franchise will be allowed in your region to prevent stiff competition. Multi-ownership is also allowed. To put it differently, you will be permitted to own and run over one franchise location. It would require huge investment capital, but you will surely reap a higher return on investment, especially in the event that you have a franchise of a renowned brand.
Start a fitness with Fit Body Boot Camp
Fit Body Boot Camp is a fitness boot camp in 2009. In 2011, Fit Body Boot Camp was franchised. Today, it has over 700 locations run by proprietor coaches in the United States, Canada, Australia, and the uk.
What Type of fitness business Franchise is Fit Body Boot Camp?
It is by combining gym membership model an fitness industry With cheap group personal training program giving you a product that is simple to operate and takes a low start-up fee. It is a program that ensures results while using several profit maximizing systems so that you can earn while helping others in changing their lives for the better.
Fit Body Boot Camp is the fastest growing fitness The entire world. It offers its members an convenient and affordable reduction boot camps that provide results. It employs a combination of remainder training and training to help your body burn calories and fat the soonest time possible. Additionally, it helps your metabolism working after each workout at a fast rate; around 32 hours, to be precise.
The training session is led by a certified and Seasoned personal Trainer. The training session will not be challenging but enjoyable also. Imagine having fun whilst burning the fats that are undesirable and toning your muscles. The workout programs are altered in a way that will fit your fitness level and aim. The coaches and coaches make sure that you can keep up with the training session; you're an experienced fitness buff or if you are new to working out.
The workout is done in a group setting consequently Increasing your odds of success through fun and group liability and engaging atmosphere. You may less likely feel pressured because the workout regimen is completed on a group setting as personal trainer. The fitness program offered by Fit Body Boot Camp goes far past the boot camp. You'll be given all the support you want to be sure you stay on track. You are going to get nutrition coaching, goal setting that is smart, and exercise alterations that will help you get fitter, healthier, stronger, and more energized.
Fit Body Boot Camp's humble beginning
Fit Body Boot Camp was created due to Bedros Keuilian's effort. He has become the center of the fitness market growth and has been in the fitness industry. He was successful at building and promoting gyms. He has become the pillar of growth of fitness business owners all over the globe. He educated, mentored, coached, and supported fitness business owners at every aspect of their business. He's been able to help over 6, 500 fitness business owners all across the world in the USA and Canada.
He created Fit Body Boot Camp in reaction to the fitness Needs and business opportunity in the industry. To sum it up, Fit Body Boot Camp is a combination of personal training, group fitness training, and outside boot camps rolled to a company model that appeals to people who have a comprehensive passion for physical fitness and wellness.
Fit Body Boot Camp Franchise Rapid Growth
It's among the fastest growing fitness franchise on the planet. In Fact, it is by far the most common indoor physical fitness boot camp franchise to date. It's also supposed to deliver success, although it is not designed to earn money. You in precisely the exact same time make a difference in people's lifestyles and are earning. Fit Body Boot Camp franchise contains a cutting edge system and a specially designed model designed to suit company goals and your fitness. It is a marriage between group fitness and private training, which make the app not only effective but enjoyable. It has been transforming lives and is based in Chino Hills, California.
Fit Body Boot Camp Philosophy
Fit Body Boot Camp ardently believes that fitness business should be of the Standards in service and the support given to the franchisee. Fit Body Boot Camp is popularly known as the"anti-franchise franchise" It's an comprehensive and integrated support system, making it the number one personal training franchise in the world. Fit Body Boot Camp does not require a royalty. It collects a small flat franchise royalty since the business upholds to its principle and also that are to perform business. It has a low cost of ownership and a turnkey business design that is simple .
Why Choose Fit Body Boot Camp's Gym Franchise Opportunity?
Tested and proven online marketing system
Fit Body Boot Camp has engineered an online marketing system Makes it easy for you to fill your physical fitness gym/facility with customers that are new. We're now living in the online age, as you know and all businesses utilize the power of social networking to attract customers. With Fit Body Boot Camp's online advertising system, you'll have your site up, and running. As is cared for you do not need to create advertisements.
Interesting and effective workouts that bring results
Losing weight and achieving a fitter and healthier body does not need To be hard and straining. Gone are the days when people consider elliptical and rowing machines to shed weight. Fit Body Boot Camp focuses on the state of the art exercise techniques which are tested and proven successful in helping you achieve results and eliminate weight. Since you are doing the workout regimen you may feel that it is a workout but more of an entertaining and fun-filled action. Your customers will certainly look forward, to workout days.
All-in service
Fit Body Boot Camp gives its franchisee all the help and support that they Need to keep their business up and running. The company provides many different approaches to contact them in the event of concerns like email, on the telephone, issues, or help, face to face, live classes, or you require it. Rest assured that if problems arise, the company can be easily contacted by you and the agent will be with you every step along the way.
Low startup and operating cost
One of the problems faced by business owners is the high Operating and Startup cost. With Fit Body Boot Camp, owning a fitness franchise does not have to be costly. The company's business model is devised in such a way that is profit maximizing for the franchisee. It's a minimal start-up price and operating cost. Thus, you can maximize your profit when providing results.
Holistic franchise version
Fit Body Boot Camp provides you everything you Want to guarantee your Success. The business will help you through each aspect of owning and managing a boot camp. It has some type of experience or isn't important if you're new to the business. With the company franchise version, you will have the ability to find your way. After all, you'll be given with the knowledge, tools, and service you will need to get your business up and running.
Fit Body Boot Camp is one of the Gym franchise brands Available now. Fitness franchise is on the rise mainly because more and more people become health conscious. It's a lifestyle business which is not only rewarding but also uplifting considering the fact that you're likely to really make a difference in people's lives. Fit Body Boot Camp business model is based on predictability and customer-centric model. Customer retention is primarily based on outcomes and delivering quality customer services that was excellent.
Fit Body Boot Camp helps alter lives one fitness goal at one time. It is a 30-minute group personal training plan that's fun and affordable. More so, it promised to assist you lose fat so that you may be on your way to fitter and fitter you. you can make cash, take advantage of the company opportunity and help others.
Your Clients Will Love the Fit Body Boot Camp fitness business Franchise
Customers of Fit Body Boot Camp enjoy weight loss workouts. When belonging to fitness club franchises like Anytime Fitness, Crunch Fitness they may not get, Gold's Gym, or Planet Fitness The sort of daily motivational support that you can with your Fitness offers.
Visit the Fit Body Boot Camp franchise opportunity website here at fbbcfranchise.com
Jon Nasta is a Consulting Partner for Retention Solutions Ltd, Listen360.com and Keepme.ai.
Matthew Walrath is the founder of Beyond Macros. Matthew teaches fitness industry professionals how to create remarkable client experiences that get results, increase retention, and generate referrals while decreasing admin and marketing tasks.
Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.
Joanna Stahl is the CEO & Founder of Go2Practice.
