Cory Shirk: 253 Are You Missing Income Opportunities With Drop In’s?

Sunday, September 15, 2019

253 Are You Missing Income Opportunities With Drop In’s?

Joanna Stahl is the CEO & Founder of Go2Practice.

Joanna is a 20 year industry veteran teaching for Crunch & Equinox

Throughout her career, she has built third party brand partnerships for LifeTime Fitness and 24 Hour Fitness via in gym advertising and experiential marketing which included sponsored programming, sampling, branded areas, content and more

Joanna founded her business, Go2Practice, after identifying the consumer shift in how we search for fitness experiences and the need for on demand access to a gym.

What you’ll learn

Programs that have come to the US market, grown and stayed over the past few years
Actions consumers are taking when it comes to membership
How consumer behaviour has impacted pricing, sales, process and retention
Tips to meet the needs of today’s fitness consumer

Episode Timeline

00:01 WIN! Enter our competition today
00:58 Message from our foundation partner Active Management – Join the Active Management Community here
02:01 About this weeks special guest – Joanna Stahl
03:01 Programs that have come to the US market, grown and stayed over the past few years
06:27 Actions consumers are taking when it comes to membership
09:24 How consumer behaviour has impacted pricing, sales, process and retention
12:38 What are 5 of the most in demand features of a gym membership in 2019
14:41 What makes a member experience?
16:22 Tips to meet the needs of todays fitness consumer
19:05 WIN! Enter our competition today
19:36 Message from our podcast partner Precor
20:01 Precor Quick Fire Five – Sam Mutimer
20:51 Message from our foundation partner Active Management