Jon Nasta is a Consulting Partner for Retention Solutions Ltd, Listen360.com and Keepme.ai.
Often accused of being obsessed with member engagement and retention Jon has held positions such as COO of Retention Management, Sales Director of Matrix Fitness and Marketing Director for Xercise4Less.
Jon is currently combining all he has learnt about member engagement and club operations by launching a new club concept. In addition, he enjoys bringing the health club industries leading attrition defence systems, Listen360 and KeepMe to market.
What you’ll learn
- Where to get started planning your Gym member journey
- Stage 1 – Unconsciously incompetent
- Stage 2 and Stage 3 – Consciously Incompetent to Consciously competent
- Stage 4 – Unconsciously competent
- Your Member Journey Tool Kit
Episode Timeline
- 00:14 Thank you to our podcast partner ABC Financial
- 01:04 What’s coming up on this Intensive show
- 02:46 Message from our podcast partner ABC Financial
- 03:27 Where to get started planning your Gym member journey
- 06:27 Stage 1 – Unconsciously incompetent
- 20:01 The role of Community
- 23:25 The role of Social Media
- 26:50 Stage 2 and Stage 3 – Consciously Incompetent to Consciously competent
- 28:59 Behind the Scenes – a lesson learnt from Victor and Lynne Brick
- 32:22 How would you treat a guest in your house
- 34:07 Flow Chart of Member Journey
- 42:04 Stage 4 – Unconsciously competent
- 47:14 Your Member Journey Tool Kit
- 50:21 Thank you to our podcast partner ABC Financial
Resources our experts shared in the show
Your Member Journey Tool Kit
Sponsors
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Originally posted on 256 How to Plan The Ultimate Gym Member Journey via Franchise News for Entrepreneurs
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